This Privacy Policy explains how Wachr collects, uses, stores, and protects information when you use the product, connect advertising platforms, create workspaces, invite team members, configure alerts, or manage billing.

Wachr operates from Montevideo, Uruguay. By using Wachr, you acknowledge the practices described in this policy.

Depending on how you use Wachr, we may collect:

• account information such as email, name, profile image, and workspace membership
• workspace configuration, alert rules, notification preferences, and operational activity
• connected advertising account identifiers, names, and monitoring-relevant metrics
• authentication and API tokens required to access connected providers on your behalf
• billing-related account and subscription state for the workspace
• support communications you send to us

We currently support Google Ads and TikTok Ads publicly. Meta Ads may be available only for allowlisted private beta workspaces.

We use data to operate Wachr and provide the monitoring service you requested, including to:

• authenticate users and maintain workspace access
• list available ad accounts and allow you to select what to monitor
• evaluate alert rules against connected account metrics
• send notifications through configured channels such as in-app, email, and Slack
• support billing, subscriptions, refunds, and workspace access control
• maintain product security, investigate abuse, and diagnose operational issues

We do not sell your data, and we do not use connected ad account data to serve advertising.

Wachr uses trusted infrastructure and service providers to run the product. These providers may process data strictly as needed to deliver their services to Wachr.

• Supabase for authentication and database infrastructure
• Vercel for frontend hosting and delivery
• Polar for billing, subscriptions, invoices, and payment operations
• Resend for email delivery
• Slack when you connect Slack as a notification destination
• Google Ads API, TikTok Ads API, and Meta APIs when you connect those providers

We may also disclose information if required by law, to enforce our terms, to prevent fraud or abuse, or to protect the rights, security, or safety of Wachr, our users, or the public.

Billing for paid workspaces is handled through Polar. Polar acts as the merchant of record for subscription purchases, invoices, receipts, cancellations, payment methods, and related payment operations.

Wachr may store and process billing-related information such as:

• workspace subscription status
• plan code, billing cycle, and billing timestamps
• Polar customer and subscription identifiers
• billing contact metadata returned by Polar

Wachr does not publish or intentionally store full payment card numbers. Payment methods and invoices are managed through Polar’s billing surfaces.

We retain account, workspace, alert, and billing data for as long as needed to operate the service, maintain security, comply with legal obligations, support billing records, resolve disputes, and enforce our agreements.

You may disconnect ad platforms, cancel a paid workspace, or request account deletion through the product features that are available at the time or by contacting support@wachr.app.

When a connected platform is removed, Wachr stops using that provider connection for monitoring. Some operational, security, workspace, or billing records may remain where necessary for legitimate business and compliance purposes.

You may be able to:

• review and update account information inside Wachr
• disconnect advertising platforms
• change notification preferences
• cancel a workspace subscription through Polar
• request deletion or support help through support channels

If you revoke Wachr’s access directly from a provider account, such as Google account permissions, Wachr may lose the ability to monitor the affected workspace until the integration is reconnected.

Wachr’s use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

• We use Google Ads data only to provide workspace monitoring, alerting, and related operational features.
• We do not use Google API data to serve ads.
• We do not sell Google API data.
• We do not transfer Google API data to third parties except as required to operate Wachr, comply with law, or protect the service and its users.

Wachr is designed to work within the rules of the platforms it connects to. When you connect Google Ads, TikTok Ads, or Meta Ads private beta, you remain responsible for complying with the applicable provider terms and policies.

Wachr uses connected advertising platform data to read account and monitoring-relevant campaign performance signals. The product is not intended to create, modify, pause, or delete your campaigns as part of its core monitoring workflow.

Wachr currently uses essential product technologies required for authentication, session continuity, security, and basic application operation.

Wachr uses product and marketing analytics to measure landing performance, campaign attribution, and product usage patterns at an aggregate level. We do not intentionally send payment data, access tokens, ad creative content, or other sensitive account data through analytics events.

We may use URL query parameters such as UTM tags for campaign attribution reporting. If this analytics scope changes, we will update this policy and provide any notices or controls required by applicable law.

For more detail on categories and controls, see our Cookie Policy.

For privacy, legal, billing, or deletion questions, contact Wachr at support@wachr.app.

For product use terms, also review our Terms of Service.